Kourtney Kardashian is no stranger to spotlight, but the spotlight has recently been even brighter on the eldest sister of the famed Kardashian clan due to her rise to fame. From her role in the launching of her family’s widely-popular reality show, Keeping Up with the Kardashians, to her deliciously full life, Kourtney has established herself as the eldest of the Kardashian clan with poise, ambition and power.
Kourtney Kardashian, born in Los Angeles, California on April 18, 1979, is the eldest sibling of the Kardashian clan. She is a television personality, entrepreneur, and socialite. Kourtney rose to fame alongside her family in the E! reality show Keeping Up with the Kardashians, which premiered on October 14, 2007 and has since become one of the longest-running reality television series in the United States. While Kourtney first shot to fame when she was merely 28, her caring and business-like approach to her family and friends made her an admired part of the Kardashian professional empire.
Overview of Kourtney’s Early Career
In the early 2000s, Kourtney worked as a fashion stylist and designer’s assistant prior to the launch of Keeping Up with the Kardashians. After the show’s premiere and the immense success it brought to their family, Kourtney and her siblings started to develop their own businesses, including The Kardashian Kollection, Kourtney and Kardashian Kids. In addition to these business endeavors, Kourtney also ventured into television production, and since 2018 she has spearheaded production for an E! series, Kourtney & Kim Take Miami.
Kourtney’s Business Empire
Kourtney & Kim Take Miami was the first series Kourtney spearheaded for E!, but she has since continued to expand her empire. She launched a new lifestyle website and app, Poosh, in 2019 which is dedicated to sharing information about health, wellness and beauty. Kourtney discussed the reasons behind the launch in an interview with Forbes, saying that “I wanted to create a destination that was modern, genderless, and spoke to all ages. I want Poosh to be a source of inspiration, while also showing what I’ve learned along the way in a way that’s informative, yet feels like a friend”.
In 2020, Kourtney and her best friend Larsa Pippen launched the lifestyle website and lifestyle brand, The Wacky Collection. The Wacky Collection is dedicated to empowering young women by giving them fashion, beauty and lifestyle tips. Their mission is to make everyone feel beautiful and confident from the inside out.
Kourtney’s Social Impact
Kourtney’s influence has gone far beyond her business endeavors. Alongside her sister Kim, she works to actively empower and help people by raising awareness for a number of causes. She serves as a spokesperson for Target’s Boots on the Ground campaign, which has raised nearly $3 million dollars in anti-bullying funds, and she’s worked with a number of charities, including the Red Cross, the Make-A-Wish Foundation and the Cystic Fibrosis Foundation.
The Poise and Power of Kourtney
Kourtney has worked hard over the years to master her craft and prove her worth. In addition to her business growth, she also served as an executive producer for the short-lived reality show Dash Dolls. Outside of business, Kourtney has also demonstrated her strength through her personal relationships. Her willingness to part ways with her longtime companion, Scott Disick, in order to promote her own happiness and the well-being of her children has shown her level of resilience and poise.
Kourtney’s Legacy in the Kardashian Brand
Kourtney is the biggest driving force behind the Kardashian empire and her role in the family has been fundamental to their success as a brand. She is the very definition of a matriarch, managing all aspects of the family, balancing their relationships and leading the way in business endeavors. Her poise and power have been fundamental in the evolution of the Kardashian brand.
From her involvement in the launching of Keeping Up with the Kardashians to her current lifestyle website, Poosh, the power and poise that Kourtney has shown has been nothing short of incredible. Kourtney has established herself as the poised, powerful and influential elder sister of the Kardashian clan and is a no-doubt respected leader amongst the populous.