Kylie Jenner is not your typical celebrity. Kylie has built her own cosmetics empire, catapulting her to success beyond what most could imagine. She has turned her fame into a billion-dollar business, while still defying expectations along the way. This is the story of how Kylie Jenner has built a beauty empire and how she is continuing to defy societal expectations.
Who Is Kylie Jenner?
Kylie Jenner is an American reality television figure, social media star, fashion designer, and businesswoman. She first achieved fame through the reality show Keeping Up With The Kardashians, which chronicles the lives of the Kardashian/Jenner family. Scheduled to premier in 2021, the show will become the longest-running reality show in U.S. history. After skyrocketing to celebrity status, Kylie has gone on to become one of the most successful businesswomen of her generation, making her once skeptical family proud.
From Reality TV to Beauty Mogul
In 2015, just shy of her 17th birthday, Kylie Jenner closely followed in big sister Kim’s footsteps and released a beauty collection of her own. Kylie Cosmetics feature a series of eye-shadow palettes, lipsticks, and lip liners, which are sold in Ulta stores and on her website.
At a 2018 beauty conference in Cannes, Kylie said of the company, “I never thought I would have a business and work so hard in something that I was so passionate about and that I loved so much.” The collection experienced incredible success and went on to become a billion-dollar venture.
Kylie’s Fragrance Line: “Kylie Jenner x KKW”
Kylie partnered with her sister, Kim Kardashian West (KKW), in 2020 to launch two fragrances under the name “Kylie Jenner x KKW.” The KKW Beauty collection includes two distinct scents, a floral and a fruity one, called “BFF” and “Ride or Die” respectively.
In an interview with WWD, Kylie said, “The scent lines that I have been putting together are enough on their own but when you partner with an amazing beauty brand that has established themselves in the fragrance world it’s just taking it to the next level.”
Kylie’s Smart Business Moves
In 2016, realizing the potential for growth, Kylie formed a Kylie Cosmetics subsidiary, called “Kylie’s World LLC.” As the creator of “Kylie’s World,” she owns all rights to the brand’s products, including the opinions about them. This savvy business move enabled Kylie to protect the products she was producing.
Another business move Kylie has made is the introduction of her own app. With her app, users could purchase membership plans, answer polls and surveys, and read exclusive content. The membership plans, which cost $2.99 a month or $19.99/year, also offer special discounts on Kylie’s products and exclusive offers.
Defying Expectations Along the Way
In addition to building a cosmetics empire, Kylie has been defying societal expectations. Despite being born into the public eye, Kylie has worked hard to carve out a lane for herself, challenging the stereotypes put onto young women in the entertainment industry.
As an advocate for early entrepreneurship and minority visibility, Kylie has been instrumental in helping to empower young women, who may otherwise have felt like their dreams were too far from reach. By encouraging young entrepreneurs to take on opportunities and risks and to journey out of their comfort zones, Kylie is helping to reshape the way we look at financial success and hard work.
Kylie’s Future
At 24, Kylie Jenner has gained a lot of success and become a major figure in the business world. But Kylie doesn’t plan to stay put. She has plans to continue to build her beauty empire and to inspire young entrepreneurs, who may one day wish to follow in her footsteps.
Kylie is always looking for innovative and creative ways to stay ahead of the curve in her business model. Her current focus on makeup and fragrances may soon turn to skincare, with talks of the launch of Kylie Skin, her own line of skincare products, in the near future.
Kylie Jenner’s determination to reach the top of the beauty industry has been nothing short of inspiring. With her now billion-dollar business, Kylie has achieved something many of her close family members were uncertain she could do. But with her hard work, creativity, and drive, Kylie has made a name for herself as a successful businesswoman and a role model for today’s youth.
Kylie has been successful in defying the expectations of society, while still being successful as an entrepreneur. Her future looks bright, as she continues her journey as a woman of influence through business, beauty, and uplifting young minds.
